1. Customer Loyalty
- Ease of Doing Business / Quality / Delivery
Customer Loyalty began with the Benkay Connection initiative and challenges us to put the customer first in everything we do. Our goal is to incorporate innovative process disciplines to enhance customer value making Benkay easier to do business with. Leveraging our brand strength and building customer relationships are central to Benkay’s growth strategy.
2. Innovation
- Leveraging Technology to Drive Customer Value
Innovation is our lifeblood. Sales from newly introduced products have more than doubled during the past five years, and we have actions in place to deliver 25% of annual revenues from products introduced within the past two years. We are focusing on expanding technology platforms in every business. Internal development and acquisitions enable us to make “dumb” products “smart,” differentiating Benkay in the marketplace. With the development of new products and trends, we enhance growth by continuously expanding the technical orientation and value we can deliver to our customers.
3. Globalization
- Competing and Winning Everywhere in the World
Globalization continues to be an area of major opportunity and investment for Benkay, and we have significantly improved our competitive position in international markets. Benkay has developed region and country specific strategies and expanded its physical presence in local markets. Today, we generate approximately 20% of total company revenue outside of Turkey, selling in nearly 10 countries, and solidify our global presence with sourcing from more than 10 countries worldwide.
4. Talent Development
- Acquire, Assess, Develop and Deploy
Talent Development allows us to attract, develop and retain the best and brightest who will lead Benkay in the achievement of our growth and performance objectives. Benkayis investing on high-potential individuals to meet the challenges of operating in an increasingly complex global and technical environment. We are introducing a number of integrated talent initiatives that will accelerate the achievement of our organizational capability.
5. Operational Excellence
- Driving Continuous Improvement (Order to Cash)
Operational Excellence builds off our earlier productivity initiative and takes a broader, holistic view of our operating environment. Under the new initiative, we incorporate the principles of manufacturing, sales and operations planning, supplier management and place them under the rigor of our initiative. Our goal is to better service the customer and also to deliver ongoing productivity savings and working capital improvements.
